Phillip Securities initiated coverage of AppLovin (APP) with an Accumulate rating and $725 price target The firm views AppLovin as a leader in performance-driven mobile games advertising with “impressive” operating margin of 76%. It expects the company’s ad revenue to continue to grow at 55% annually in 2025, led by technology advancement and business expansion. AppLovin’s core mobile game advertising business will continue to benefit from generative artficial intelligence related improvement, the analyst tells investors in a research note.
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