Apple investors should ignore Vision Pro lead times, says JPMorgan

JPMorgan analyst Samik Chatterjee says Apple’s investor base is used to focusing on new product launches, like with the release of a new iPhone every fall, and interpreting the success of the product launch on the early lead times for the new devices. However, the focus on lead times in the case of the Vision Pro is misplaced and should be ignored, the analyst tells investors in a research note. The firm expects the focus should be on the consumer feedback on the experience of the device as well as the supply chain feedback on plans for the next generation Vision Pro 2 as volume and revenue implications are more likely to ramp materially with future generations of the product. The orders currently being put through for the Vision Pro are prior to the product being tried or experienced by any customers, notes JPMorgan. The firm says it is unsurprising that lead times for delivery, which extended to a month quickly on Friday, have since stalled. It keeps an Overweight rating on Apple shares.