The 2024 Summer Olympics “delivered huge audiences” for Comcast’s (CMCSA) NBC Universal, marking the first time the entire Olympics Games were fully available in the U.S. via streaming on Peacock, said Antenna in a blog post. The service provider, which focuses on “consumer subscription intelligence,” said that “many of the biggest acquisition moments for streaming are related to the NFL,” adding that “the 2024 Paris Games approached those levels.” Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, the service noted. Streaming competitors to Peacock include Netflix (NFLX), Disney (DIS), Apple (AAPL), Amazon Prime Video (AMZN), Google’s (GOOGL) YouTube, Fox (FOXA), Paramount (PARA) and Warner Bros. Discovery (WBD).
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