Amplitude, HubSpot partner to help Go To Market teams close more deals

Amplitude and HubSpot (HUBS) announced a global strategic partnership to help Go To Market teams close more deals. HubSpot’s Smart CRM offers a comprehensive, customizable company record, allowing marketing, sales, and service teams to have a single, unified view of the customer. However, most GTM teams still struggle to understand how customers are using their products. They don’t know which users are most engaged, when they’re ready to upgrade, or why they’re struggling. Now, teams can combine the power of HubSpot and Amplitude’s customer behavior data to drive growth. Marketers can leverage HubSpot’s enhanced Lead Scoring with Amplitude insights baked in, enabling them to serve up better leads to sales and build more targeted marketing campaigns. Sales and Customer Success teams can use HubSpot’s Customer Health Scoring to understand the right time for expansions and mitigate the risk of customer churn. With behavioral insights infused into every customer touchpoint, your entire GTM organization can produce better results.