AMC Entertainment partners with Walmart on ‘all-new line of microwave popcorn’

AMC Entertainment (AMC) announced it is collaborating with Walmart (WMT) on an "exclusive launch of AMC’s all new lines of microwave and ready-to-eat popcorn items, beginning with featured endcaps, which prominently display AMC Perfectly Popcorn in hundreds of Walmart locations around the United States. On March 11, popcorn lovers can enjoy select AMC Perfectly Popcorn varieties, available on Walmart endcaps, just in time for the Academy Awards, which airs on March 12," said the companies. All six varieties of AMC’s new popcorn line feature that amazing AMC Perfectly Popcorn taste which, until now, was only available at an AMC movie theatre. Select varieties from AMC’s new line of popcorn products will be available during the featured endcap program at Walmart, beginning March 11. The following month, AMC’s popcorn will be on the shelves of more than 2,600 Walmart locations and on walmart.com. The microwave popcorn varieties available at Walmart are expected to retail for $4.98, plus tax, for 6-count. The ready-to-eat popcorn varieties, available in a 4.2 – 5.2 oz bag, are expected to retail for $3.98, plus tax. Following the exclusive launch at Walmart locations this spring, AMC anticipates broader distribution channels for its new line of microwave and ready-to-eat popcorn later this year.