JMP Securities tells investors in a research note that Amazon’s annual Prime Day saw another year of record Gross Merchandise Value despite persisting consumer headwinds. GMV grew 11% year over year to 12.7%, according to Adobe, and JMP was impressed with the positive trends given the current macro backdrop. The firm made no change to its Outperform rating and $225 price target and expects Amazon to hold another another Early Access Sale event later this year, though no details have been released.
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