Amazon is approaching some ad agencies and offering free head-to-head testing of its platform, Amazon DSP, against competitors, Adweek’s Kendra Barnett reports, citing a pitch deck and sources familiar with the matter. In one particular email exchange, the ecommerce giant also told an agency that it would foot the bill for the rivals’ ad inventory, technology, and media measurement tools needed to conduct the test, the author notes.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on AMZN:
- Tesla Needs to Get its House in Order as China’s JD.com Puts ‘Family-Friendly’ Robot on Sale
- AI Daily: Crusoe raises funds at valuation above $10B
- Buy/Sell: Wall Street’s top 10 stock calls this week
- Google’s (GOOGL) Deal with Anthropic Could Lead to More TPU Customers, Says HSBC
- Now Streaming: Analysts say buy Netflix on post-earnings weakness