Barclays analyst Ross Sandler believes the Amazon (AMZN) deal could add an incremental $209M in 2024 and $495M in 2025 to the firm’s current Pinterest (PINS) revenue estimates. An analysis shows upwards of $500M in possible incremental revenue by 2025, the analyst tells investors in a research note. Barclays estimates the initial improvement in advertising selection could increase relevancy and boost “net” CPM by around 10% in 2024 across two-thirds of Pinterest’s traffic. It keeps an Equal Weight rating on the shares with a $27 price target.
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