UBS raised the firm’s price target on Amazon.com to $198 from $180 and keeps a Buy rating on the shares. UBS continues to see ongoing signals supporting its thesis points, and tells investors in a research note that by its calculations, Amazon grew its global third party and first party GMVby 19% and 9% respectively during Q4, which benefited from the roll-out of one and same day Prime Delivery and raises the consumer’s consideration across a wider array of products.
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