Amazon is now charging Prime members extra for ad-free streaming, a move which has promoted longtime subscribers to cancel Prime altogether and to forgo free shipping, The Wall Street Journal’s Suzanne Vranica reports. Amazon expects Prime Video’s average hourly ad load to be 2 to 3.5 minutes, below traditional TV and most streaming services, and to reach 159M monthly viewers, Vranica reports. An Amazon spokesman said the number of Prime members continues to grow, and the service’s renewal rates are high. “Introducing ads into Prime Video will enable us to continue investing in compelling content,” he said.
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