Amazon Ads introduces AI creative studio, Audio generator

At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. With Audio generator, Amazon Ads expands its suite of AI-powered creative tools – including Image generator and Video generator – empowering brands to connect with customers across the shopping journey. “These tools make it simple to build and activate new campaign creatives, helping brands experiment more freely and optimize based on performance – with little more than the information on their Amazon product page,” the company says. According to Amazon Ads findings, on average, brands who used Image generator between October 2023 and June 2024 saw almost 5% more sales per advertiser. To further enhance a seamless ad building experience, Amazon Ads is releasing AI creative studio. “AI creative studio brings Amazon Ads AI-powered creative generators into a single application, where brands can conceptualize, create, and refresh content regardless of format. Whether it’s turning a simple product shot into videos or, in the near future, converting a TV commercial into online sponsored ads, AI creative studio makes it easy to build and scale campaigns in innovative ways – helping brands reach customers,” Amazon says. AI creative studio brings Amazon Ads AI-powered image and video – and in the future, audio – generation capabilities together within a single experience. Advertisers of all sizes and skill levels can use AI creative studio to research, generate, refine, and publish a variety of high-quality ad creatives produced from a single product shot, product page, or existing ad creative. Within AI creative studio, brands can explore the AI gallery – a content hub that houses examples of re-creatable ad formats, concepts, and designs – to spark inspiration. Brands can also upload their own assets to AI creative studio. Advertisers can take existing creative and generate a variety of concepts, adjust them to multiple aspect ratios, and refine them by choosing different styles, lighting, camera angles, colors, and tone presets. For instance, a brand could upload a product photo and convert it into a series of short videos or live images, tailored to engage customers across Amazon – from Prime Video to Twitch, and on Amazon.com. AI creative studio also provides unlimited storage, so that brands can have a breadth of creative assets ready for live campaigns. It is available in beta for select U.S. advertisers starting today.