Alpha Modus unit files patent infringement suit against Lowe’s

Alpha Modus, Corp., the subsidiary of Alpha Modus Holdings (AMOD), announced that it has filed a complaint for patent infringement against Lowe’s Companies (LOW), Inc. and Lowe’s Home Centers, in the U.S. District Court for the Eastern District of Texas. The lawsuit asserts six U.S. patents – Nos. 10,977,672, 11,042,890, 11,301,880, 11,049,120, 12,026,731, and 12,039,550 – covering systems for real-time inventory management, customer assistance, personalized in-store advertising, dynamic store layout optimization, and behavioral data-driven retail engagement. These technologies form the core of Alpha Modus’s patented AI retail ecosystem, enabling brick-and-mortar retailers to bridge the gap between physical and digital commerce through computer vision, sentiment analysis, and location-based personalization. The complaint identifies Lowe’s in-store computer-vision and retail-media systems – including its Dwell heat-mapping platform, Axis/Genetec camera network, Store Digital Twin, One Roof Media Network, Mylow Companion AI application, and Innovation Labs initiatives – as infringing implementations of Alpha Modus’s patented technologies. These accused systems use real-time behavioral and visual analytics to manage inventory, tailor digital promotions, and enhance customer engagement inside more than 1,700 U.S. retail locations. Alpha Modus’s asserted patents collectively protect the foundational methods for: Using image recognition and behavioral data to dynamically manage in-store inventory and pricing; Delivering real-time, personalized promotions and coupons based on shopper sentiment and product interaction; Generating optimized store layouts from traffic and dwell-time analytics; Integrating AI-driven personalization engines that link in-store behavior with digital marketing and retail-media activations.