AGBA Acquisition enters definitive merger agreement with Triller

AGBA Group Holding Limited together with Triller Corp announced that they have entered into a definitive merger agreement to combine AGBA with Triller. The proposed business combination will result in a valuation of the combined company at approximately $4 billion on a pro-forma basis. Triller is a leading global AI-powered technology platform that facilitates the interaction between “Creators” including influencers, artists, and athletes, top global brands and users. With its Amplify.AI technology, Triller seamlessly integrates across major social media platforms, generating over 500 million interactions quarterly across 436 million consumer accounts. Triller serves as a bridge between users and Fortune 500 companies like Meta, Verizon, Nike, Disney, and Pepsi, helping enhance user engagement and bolster their digital presence. AGBA is a leading Asia-based financial services company that serves over 400,000+ individual and corporate customers in Hong Kong. With access to a diverse range of 1,800+ financial products, comprehensive training, and integrated operational support, AGBA empowers its clients to enhance productivity and compliance while delivering a seamless customer experience. By strategically integrating AGBA’s financial services expertise with Triller’s innovative suite of AI-driven digital content and SaaS offerings, this merger establishes new benchmarks in the convergence of technology, finance, and media. The combination of the two entities is expected to supercharge growth, enabling Triller to capitalize on its large user base, accelerate revenue and earnings growth, and maximize synergies between AGBA’s customer base and Triller’s offerings. Triller’s AI and Natural Language Processing technology, along with its experience in working with creators, celebrities, and brands to generate marketing awareness through digital, live, and virtual content, will further solidify AGBA’s position as Asia’s leading investment advisor, comparable to a Registered Investment Advisor in the U.S. The Business Combination will also effectively result in the combined entity having one of the largest creator shareholder bases globally, including notable artists, influencers, and institutions such as the D’Amilio Family, Wiz Kalifa, Universal Music, Sony Music, Warner Music, Christina Aguilera, Marshmello, Ty Dolla $, Falcon, David Grutman, Shawn Gee, Des Bryant, Snoop Dogg, Tim Draper, Swizz Beats, Timbaland, Pegasus, Superbrands, Top Dawg, The Weeknd, Kendrick Lamar, Pitbull, TI, and Jake Paul. The leadership for the combined entity post-merger will include Bobby Sarnevesht as Triller CEO, Bob Diamond as Group Chairman, and Wing-Fai Ng as Group CEO. The boards of both AGBA and Triller have approved the proposed Business Combination. The Closing is subject to regulatory and stockholder approvals and the satisfaction of other closing conditions. At closing of the Business Combination, Triller will be a wholly-owned subsidiary of AGBA. The pro forma valuation of the combined company will be $4 billion, with the stockholders of Triller and the holders of Triller’s RSUs owning 80% of the post-Merger Group, and AGBA shareholders owning 20% of the post-Merger Group.