JPMorgan analyst Reginald Smith raised the firm’s price target on Affirm to $18 from $16 and keeps a Neutral rating on the shares. The analyst established December 2024 price targets for the payments and processors group, saying much of the sector continues to trade near multi-year lows, with valuations compressed well beyond historical averages relative to the S&P 500 Index. The firm assumes the “relative bearish sentiment” remains, but sees “healthy upside” for its top picks.
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