Morgan Stanley lowered the firm’s price target on Affirm (AFRM) to $83 from $90 and keeps an Equal Weight rating on the shares. Building concern around softness in discretionary spending and credit both proved to be overdone, says the analyst, who continues to believe BNPL is a share gainer within e-comm and that Affirm is “leading the charge.” However, this is largely reflected in the multiple, adds the analyst, who trimmed the firm’s target on higher macro uncertainty while acknowledging it has yet to impact Affirm.
Meet Your ETF AI Analyst
- Discover how TipRanks' ETF AI Analyst can help you make smarter investment decisions
- Explore ETFs TipRanks' users love and see what insights the ETF AI Analyst reveals about the ones you follow.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on AFRM:
- Affirm Holdings: Strong Start, Strategic Growth, and Positive Outlook Justify Buy Rating
- Affirm price target raised to $98 from $94 at BofA
- Affirm Holdings Reports Strong Start to Fiscal 2026
- Closing Bell Movers: Expedia up 15%, Affirm up 12% on earnings beats
- Affirm Holdings Extends Partnership with Amazon
