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Affirm BNPL pact with Apple could drive 35% potential GMV upside, says Mizuho

Mizuho analyst Dan Dolev estimates that Affirm’s (AFRM) new Apple Pay (AAPL) partnership could drive about $12B potential incremental BNPL opportunity to Affirm, or 35% incremental growth compared to FY25 consensus volume estimates. With the stock price having given back the gains following the Apple Pay announcement, the firm believes this potential upside is “not reflected in the stock” and it reiterates a Buy rating and $65 price target on Affirm shares.

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