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Adobe upgraded to Outperform at BMO Capital on positive generative AI view

As previously reported, BMO Capital analyst Keith Bachman upgraded Adobe to Outperform from Market Perform with a price target of $570, up from $500. The firm believes that Adobe can capture price/mix, as well as new users, through generative AI, adding that its recent survey feedback on Adobe Express has been positive. BMO thinks net new ARR can sustain in about a $1.8B range through FY24 and believes that upside remains, particularly when compared with other large cap growth stocks, despite the stock having moved higher over the past few months.

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Published first on TheFly

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