Adobe Stock to sell AI-generated images

In a Monday blog post, Sarah Casillas, Senior Director of Content for Adobe Stock, wrote, "Adobe Stock, a global marketplace with over 320 million creative assets, has defined new guidelines for submissions of illustrations developed with generative AI – expanding how customers enhance their creative projects. Early generative AI technologies have raised questions about how it should be properly used. Adobe has deeply considered these questions and implemented a new submission policy that we believe will ensure our content uses AI technology responsibly by creators and customers alike. Generative AI is a major leap forward for creators, leveraging machine learning’s incredible power to ideate faster by developing imagery using words, sketches, and gestures. Adobe Stock contributors are using AI tools and technologies to diversify their portfolios, expand their creativity, and increase their earning potential. Going forward, these submissions must meet our guidelines for AI generated content, notably including our ask that contributors label generative AI submissions…When it comes to moderating AI-generated content, Adobe Stock is applying the same policies we use for other submitted content, to ensure new assets meet customer needs. Releases are still required for identifiable people and property, and standard IP indemnification is included in the unlikely event that a claim arises regarding an asset. In addition, our generative AI policy prohibits submissions based on third-party content – including text prompts referring to people, places, property, or an artist’s style – without proper authorization. AI-generated content is offered under the same licensing terms as other sources of content. Our policy asks our contributors to proactively label their generative AI content; we’ll soon add more features to make this content even more transparent. When generative-AI is used and labeled properly to create useful and beautiful content – so that customers are clear about the provenance of the assets they are choosing – we believe it deserves a place in our Stock collection." Reference Link