Adobe (ADBE) and Google Cloud (GOOGL) announced an expanded strategic partnership to deliver the next generation of AI-powered creative technologies. The partnership brings together Adobe’s decades of creative expertise with Google’s advanced AI models-including Gemini, Veo, and Imagen-to usher in a new era of creative expression, the companies said. Through the partnership, Adobe customers, including business professionals, creators, creative professionals and enterprises, will have access to Google’s latest AI models, integrated directly into Adobe apps like Adobe Firefly, Photoshop, Adobe Express, Premiere and more. Enterprise customers will also be able to access the models through Adobe GenStudio, and in the future, leverage Adobe Firefly Foundry to customize and deploy brand-specific AI models that generate on-brand content at scale.
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