Adobe (ADBE) stock was up in early trading on Tuesday after the computer software company said that its flagship apps, including Photoshop and Premiere, can now be controlled through AI assistants that respond to natural language commands.
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Executives said the overhaul allows users to generate and modify content through simple chats. Behind the scenes, Adobe’s system uses multiple AI “agents” that adjust buttons, filters, and sliders automatically, much like a digital assistant carrying out a human’s editing requests.
However, Adobe stressed that users will still have manual control. Human editors can override or refine any AI-generated adjustment, maintaining precision and creative choice.
ChatGPT Integration Brings Adobe Tools Closer to OpenAI
Adobe is also partnering with OpenAI to integrate its Express design app with ChatGPT. The collaboration will let users begin a project directly inside the chatbot, where edits can be made through conversation and then exported seamlessly into Adobe’s own software suite.
“You can adjust the edits that the agent in ChatGPT is making, so you can do a little bit of direct manipulation there,” said Ely Greenfield, Adobe’s chief technology officer for digital media. “And then, if you want, you can bring it into the Express app, where you can continue to have a conversation with it using the design agent that’s built into Express now, and you have access to the full suite of editing capabilities and tools that are part of Express.”
The AI assistant within Adobe Express is available immediately, though Adobe has not yet provided a release date for the ChatGPT integration.
Why Every Creative Software Company Wants an AI Edge
Adobe’s push reflects the broader race among tech giants to blend generative AI into creative workflows. Since launching its Firefly AI platform in 2023, the company has sought to keep pace with rivals like Canva, Microsoft (MSFT), and OpenAI, which are embedding text-to-image and design tools across their ecosystems.
Adobe’s move to make its creative apps chat-based is designed to make design tools easier for everyone to use while keeping its strong position in the creative software space. Investors should now look out for how these AI-driven upgrades translate into subscription growth and new revenue streams.
Is Adobe Stock a Good Buy?
Most of the Street consensus on ADBE is bullish. Out of 27 ratings in the last three months, 18 recommend a Buy, seven recommend a Hold, and only two recommend a Sell. ADBE’s average stock price target is $453.39, implying a potential upside of 25.9% from the current share price.
