At Adobe (ADBE) Summit, Adobe announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the demand for personalized content across channels such as social media, e-commerce and mobile. “Firefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising.”
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