Adobe announces new Adobe Experience Cloud offerings for businesses

At Adobe (ADBE) Summit, Adobe announced new Adobe Experience Cloud offerings for businesses to deliver customer experiences that it says are differentiated and highly personalized across every touchpoint. “Providing a seamless, unified customer experience is key to driving and building brand loyalty in a competitive environment, but businesses are challenged with disjointed workflows across data, content and customer journeys,” Adobe said. Adobe unveiled capabilities that “deliver actionable and comprehensive data insights through purpose-built AI agents that power a unified customer experience, with tools to orchestrate engaging experiences across different channels. These innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications.”