Adlucent announces the launch of its BEACON application on Google Cloud Marketplace. BEACON enables digital marketers to bring together their first-party data with their data stored in BigQuery, and provides another means to easily implement Google’s enhanced conversions via the Google Ads API, offering optimal flexibility and control over advertiser data. With BEACON, advertisers can benefit from privacy-focused data controls over their first-party data and inform marketing and advertising campaigns with more complete data, helping companies achieve above-and-beyond results for their digital marketing campaigns and maximize revenue potential.
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