Adidas says recently became aware of consumer data breach

Adidas (ADDYY) stated: “adidas recently became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider. We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts. The affected data does not contain passwords, credit card or any other payment-related information. It mainly consists of contact information relating to consumers who had contacted our customer service help desk in the past. adidas is in the process of informing potentially affected consumers as well as appropriate data protection and law enforcement authorities consistent with applicable law. We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident.”