Adidas’s chief executive and senior leaders in Germany discussed as far back as four years ago the risk of continuing a relationship with Kanye West that they feared could blow up at any moment, The Wall Street Journal’s Khadeeja Safdar and Inti Pacheco report, citing people familiar with the matter and documents reviewed by the publication. A 2018 presentation to members of the Adidas executive board, a group that included CEO Kasper Rorsted and the head of human resources, highlighted the risks for employees interacting with West and detailed mitigation strategies for the relationship with the Yeezy creator, including cutting ties with the rapper-turned-designer, documents show. Reference Link
Published first on TheFly
See Insiders’ Hot Stocks on TipRanks >>
Read More on ADDYY:
- Adidas, Puma stand to gain as German consumers boost economy, Barron’s says
- Adidas price target raised to EUR 120 from EUR 100 at RBC Capital
- Adidas price target raised to EUR 115 from EUR 101 at Morgan Stanley
- Adidas price target lowered to EUR 160 from EUR 165 at Deutsche Bank
- Adidas price target raised to EUR 135 from EUR 119 at Societe Generale