AcuityAds reports Q4 revenue $40M, up 8.7% year-over-year

"We reported record total revenue for the fourth quarter of 2022, driven by strong annualized and sequential sales growth from illumin of 121% and 70%, respectively," said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. "illumin continues to exceed our expectations in terms of both revenue growth and its increasing contribution to total revenue, which represented over 56% of our overall revenue for the fourth quarter. This contribution was well in excess of our previously stated goal of reaching 50% for the same timeframe. " Hayek continued, "I am most excited by the tremendous momentum of illumin’s growing self-serve component. Fourth quarter self-serve revenue grew 100% sequentially with an 86% increase in new self-serve customers. This rapid revenue and customer growth, our strong self-serve demo pipeline and high rate of conversion to contract, speaks to illumin’s incredible potential. In addition, we recently began an initiative to pursue long-term self-serve contracts, with terms greater than one year and guaranteed revenue minimums. We look forward to sharing our progress on this front as we continue to advance this initiative."