AcuityAds Holdings has rebranded to illumin, the namesake of its revolutionary platform. As part of this rebranding, while the Company retains its legal name "AcuityAds Holdings Inc.", it will now be doing business as "illumin". The Company’s new brand name reflects the platform’s success and adoption in the market, and the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising. illumin’s journey advertising platform enables brands and agencies to reach consumers at every stage of the marketing journey from awareness to conversion. Using an intuitive drag-and-drop interface, marketers can leverage advanced machine learning algorithms that let them deliver the right message at the right time on the right channels. The platform also provides full-funnel real-time data analytics and insights that help brands optimize their campaigns and drive measurable results. "We are thrilled to complete our transition to illumin and introduce even more marketers to our journey advertising platform," said Tal Hayek, CEO of illumin. "As consumer needs evolve it’s essential for brands to have a holistic view of their customers’ journeys and the ability to evolve and pivot their campaigns alongside changing consumer behavior. illumin lets marketers engage with their customers in a meaningful way at every touchpoint, whether that be through display advertising, native ads, digital-out-of-home, or many other digital formats in between. Our platform empowers brands and agencies, letting marketers think outside of traditional line items and execute their campaigns the way they originally envisioned them."
Published first on TheFly
