Accenture acquires customer engagement agency Unlimited

Accenture announced it has acquired Unlimited, an integrated customer engagement agency, which will become part of Accenture Song. “The acquisition will enhance Accenture Song’s ability to scale its offerings and unlock greater value from generative AI. With deep expertise in behavioral science, customer strategy and CRM activation, the acquisition of Unlimited further bolsters Accenture Song’s capabilities to drive marketing transformation, relevance, and growth for its clients,” the company stated. Terms of the transaction were not disclosed.