Abercrombie & Fitch announces partnership with McLaren Formula 1 team

Abercrombie & Fitch announced the official launch of its partnership with renowned McLaren Formula 1 team. The partnership includes releases of licensed graphics apparel, content creation, social media collaborations and events. “It’s an honor to partner with such an iconic team within the F1 world,” said Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co. “Over the last year, our relationship with McLaren has grown from TikTok virality to a very real friendship, weaving the relaxed and effortlessly elevated world of Abercrombie with the invigorating and fast-paced world of McLaren Racing. We’re ecstatic to announce this partnership and can’t wait for everyone to see all that’s to come.”