BofA raised the firm’s price target on Aaron’s (AAN) to $7.80 from $6.50 and keeps an Underperform rating on the shares. While the firm is raising its target on Aaron’s to reflect higher peer multiples, its reiterates an Underperform rating given its high exposure to traditional lease-to-own and continues to maintain a relative preference for Buy-rated PROG Holdings (PRG) and Upbound Group (UPBD) given their exposure to virtual lease-to-own, the firm said in a preview note for the group ahead of Q1 earnings.
Published first on TheFly
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