A2Z Cust2Mate announces launch of AI, Business Insights Division

A2Z Cust2Mate (AZ) Solutions announced the launch of an AI and Business Insights Division, at its subsidiary Cust2Mate Ltd., dedicated to accelerating the development and deployment of artificial intelligence capabilities across the company’s next-generation smart cart platform. The strategic move comes as Cust2Mate prepares for the widespread rollout of its advanced smart cart solutions, and adoption of its retail media practice, The new division will report directly to Deputy CEO & Chief Technology Officer, Elkana Porag, who brings decades of executive experience leading technology innovation, strategy and digital transformation. Porag has previously founded n-Join research, an early adopter of neural networks startup, and is an alumni of Deloitte’s global strategic consulting arm, Deloitte Monitor. He will oversee the development of cutting-edge AI applications integrated into the Cust2Mate smart cart ecosystem. This strategic move is designed to accelerate advanced AI capabilities across Cust2Mate’s product suite, ensuring a seamless and intelligent shopping experience for retailers and consumers alike. The AI and Business Insights Division will focus on the following core applications, all proposed to be embedded within the Cust2Mate smart cart platform: Shopping Experience Personalization: Leveraging generative AI and proprietary neural networks, the platform will enable real-time personalization of shopping journeys enhancing the shopper engagement. Tailored Retail Media: Utilizing the unique advantages of the omnichannel in-store / online shopper journey enabled by the Cust2mate smart cart platform, to offer tailored, personalized, time and place specific content, promotions, and advertisements to each shopper. Fraud and Shrinkage Mitigation: An advanced AI-driven fraud detection engine will utilize multiple sensors and data sources to minimize shrinkage, effectively identifying and managing both suspicious activities and honest mistakes. Products and Events Identification: State-of-the-art computer vision AI will recognize and verify products, as well as monitor changes to the cart’s contents, enhancing accuracy and security at every step. Store Operations Optimization: By analyzing anonymized data, the division will deliver actionable business and operational insights, optimizing store layout, promotions, pricing, and assortment for maximum efficiency and profitability.