A2Z Cust2Mate announces agreement to advertise Lego products in Israel

A2Z Cust2Mate (AZ) announced an agreement to advertise Lego products in Israel. Unlike many retail media platforms that rely solely on ad impressions, this agreement also provides Cust2Mate with commissions on every completed transaction-unlocking a powerful dual revenue stream that maximizes long-term value. This latest deal represents Cust2Mate’s third retail media partnership in just three weeks, underscoring the surging interest from leading brands in leveraging Cust2Mate’s next-generation smart carts to connect directly with shoppers. This agreement brings the brand directly to customers during their grocery trips, turning ordinary shopping into interactive experiences. Each campaign, which will feature QR codes and shoppable links for Lego products, will run across up to 5,000 carts at Yochananof, Israel’s top supermarket chain, driving purchases directly to the toy chain’s websites and apps. The multi-year partnership not only reinforces Cust2Mate’s leadership in retail media monetization but also introduces significant new revenue opportunities. In addition to guaranteed minimum payments built into the contract, Cust2Mate will generate revenue from a cost-per-thousand impression model and receive commissions on every completed transaction – further amplifying the long-term value of this collaboration.