8×8 appoints Bruno Bertini as Chief Marketing Officer

8×8 announced the appointment of contact center and growth marketing leader Bruno Bertini as Chief Marketing Officer CMO Reporting directly to CEO Samuel Wilson, Bertini will be responsible for developing and driving the company’s comprehensive global marketing strategy to raise market awareness and accelerate demand and growth opportunities. Bertini is a recognized technology marketing executive with over 15 years of experience in the contact center and customer experience industry. He most recently served as Global Vice President of Demand Generation and Growth Marketing at Freshworks, where he was responsible for driving market expansion and revenue growth. Before joining Freshworks, Bertini spent more than eight years as a marketing executive at Genesys where he held multiple leadership roles including Global Vice President, Partnerships, Alliances and Ecosystem Marketing and Global Vice President of Americas Revenue and Growth Marketing.