36Kr Holdings to reduce costs through AIGC technology adoption

36Kr Holdings (KRKR) announced that the company is adopting AIGC technology to empower its content ecosystem, enhancing its content production efficiency significantly and reducing costs. For example, the AIGC technology’s text-to-image function will reduce the costs of image generation by hundreds of times. Meanwhile, in terms of collecting information and collating documents, AIGC technology has proven capable of producing qualified preliminary drafts, helping the company save on editing manpower and costs. Furthermore, 36Kr recently became the first batch of companies to join Baidu’s (BIDU) ERNIE Bot ecosystem. As one of the industry pioneers, 36Kr will be a fast mover in applying AIGC technology to its content production and business development, boosting content generation efficiency while also reducing costs.