23andMe launches Health Action Plan to provide personalized recommendations

23andMe launched Health Action Plan, a new digital tool for 23andMe+ members that draws on results from genetic reports, health history survey data, as well as blood and biomarker data to provide a uniquely tailored set of health recommendations out of hundreds of options. “Health Action Plan is a powerful tool for customers, combining genetic and non-genetic data, along with lab testing to tailor health recommendations,” said Robin Smith, Ph.D., Director of Product Management at 23andMe. “This feature provides customers with a prioritized to-do list of recommendations based on their DNA that’s updated as new reports are released or additional scientific discoveries are made.”