1847 Holdings’ ICU Eyewear announces expansion of partnerships

1847 Holdings announced that its subsidiary, ICU Eyewear Holdings, has made significant advancements in its growth strategies expected to be realized throughout 2024. Committed to fostering both immediate and long-term growth, ICU has strategically focused on cultivating opportunities in key channels including Gift, Program, and Sports, alongside a robust emphasis on online sales. These endeavors have borne fruit, notably marked by the successful onboarding of a new chain of hardware stores in February, reaffirming ICU’s position as an innovative and forward-thinking eyewear brand. ICU’s largest retail partner, one of the largest retailers in the United States notable for its focus on upscale, trend-forward merchandise at lower costs, has unveiled ambitious plans to open 300 new stores. This retail partner’s strategic expansion, which will lead to ICU’s products being sold from approximately 1900 stores to over 2200 stores, not only underscores ICU’s established market foothold, but also sets the stage for sustained growth in the eyewear category and beyond.