1-800-Flowers.com acquires SmartGift

1-800-Flowers.com has acquired SmartGift, an intelligent gifting platform which aims to enable brands and corporations to engage consumers, employees, and prospects by providing a premium digital gifting experience in a unified platform. It allows users to send, track, and manage gifts and recognition campaigns for employees and clients quickly and efficiently. SmartGift will provide 1-800-Flowers.com a customized gifting solution for all kinds of gifting experiences including retail, entertainment, corporate, and more through its engagement and rewards platform and features.