Shares in EV maker Tesla (TSLA) revved higher today as it gets set to show off its robotaxi service in China for the first time next week.
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Cybercab Debut
The Elon Musk-led firm, whose sales have struggled in China in recent months, will debut its Cybercab robotaxi at the China International Import Expo (CIIE).
“The trade fair will help Tesla show how it is actively integrating artificial intelligence into the real world,” the company said in a statement. “We are redefining the labour, transportation, and new energy industries.”
According to the South China Morning Post, Tesla’s appearance at the show marks a return to the Chinese stage after it “skipped” two major events in Shanghai, China’s commercial hub, over the past two years. These were the Shanghai Auto Show in April and last year’s CIIE.
Tesla offered no explanation for the no-show at these events but perhaps the company had been left a little embarrassed by its recent sales performance in China.
Its mainland sales fell 6% year on year in the first nine months of 2025, facing intense competition from domestic players such as Xpeng (XPEV).
Brave Face
However, it did record a 2.8% year-over-year sales hike in China-made EVs in September, suggesting a corner may have been turned. It was helped by the launch of the six-seater Model Y SUV in the Chinese market as well as a host of incentives such as 0% APR financing on several models, paint credits, and free Full Self-Driving (FSD) transfer for new purchases.
It is no doubt hoping the Cybercab showing will spark off more interest and demand.
The company unveiled the Cybercab in the U.S. last year. Musk said then that Tesla aimed to produce more than 2 million units every year, with mass production expected to start next year.
It is part of the group’s aims to develop a wider ecosystem of products than just EVs. This includes humanoid robots and energy storage solutions.
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