The prices of retail goods could see a jump in the coming months as the effects of tariffs begin to materialize. According to economists at the Atlanta Fed, retail prices could jump by 1.6% if businesses decide to pass on 100% of the costs of tariffs to customers. A 50% passthrough rate would result in retail prices increasing by 0.8%. The actual increase will ultimately depend on where tariff rates settle amid ongoing tariff talks with several key trading partners.
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Firms Expected to Pass on Half of Tariff Cost Increase to Customers
The Atlanta Fed also conducted a survey asking businesses the percentage of cost increases that they would pass on to consumers given increases of 10% and 25%. On average, firms expect to be able to pass on 51.1% of a 10% jump in cost and 47.3% of a 25% jump in cost without affecting demand.
The study points to tariffs driving upward pressure on retail goods, which could result in a jump in inflation, further pressuring the Fed to keep rates unchanged or increase them. That could create pressure for the stock market, as higher rates result in a higher cost of borrowing for corporations.
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