Fintech SoFi Technologies (SOFI) continues to strengthen its product portfolio with the launch of yet another product – Options Level 1 trading. The company stated that it has rolled out this product to SoFi Invest members and will be offering it to all eligible members in the weeks ahead. SOFI stock was up 1.3% on Thursday, as of writing.
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SoFi Launches Options Level 1 Trading
SoFi said that eligible members will be able to access Options Level 1 strategies, including covered calls and cash-secured puts, in addition to the Options Level 2 strategies already available. The company believes that these strategies would enable members to better manage their portfolios, generate premium income, enter new positions, and hedge existing ones to mitigate risk.
Level 1 options are designed for beginners and include strategies that have low risk and are less complex. SoFi highlighted that it is making options trading more accessible with no commissions and zero contract fees.
SoFi continues to attract new members and deepen its ties with existing members through innovative financial solutions. In Q2 2025, the company gained 850,000 new members, bringing the total count to 11.7 million. Moreover, SoFi added 1.26 million new products to its portfolio in the second quarter, increasing the total by 34% year-over-year to 17.1 million products.
SOFI Stock has rallied 68% year-to-date and has jumped by a massive 232% over the past year. The company continues to impress investors with its rapid growth, continued expansion of member base and product offerings, and increasing focus on fee-based revenue. However, most analysts remain cautious on SOFI stock due to valuation concerns.
Is SOFI Stock a Good Buy?
Currently, Wall Street is sidelined on SOFI stock, with a Hold consensus rating based on nine Holds, five Buys, and four Sell recommendations. The average SOFI stock price target of $20.96 indicates a possible downside of about 20% from current levels.
