Peloton’s ‘Repowered’ Marketplace: A Strategic Move to Boost Revenue and Brand Loyalty

In a report released today, Susan Anderson from Canaccord Genuity maintained a Buy rating on Peloton Interactive (PTON – Research Report), with a price target of $10.00.

Susan Anderson’s rating is based on Peloton Interactive’s strategic initiative to launch a new marketplace for refurbished equipment, which is expected to enhance the company’s revenue streams. By introducing the ‘Repowered’ platform, Peloton aims to tap into the second-hand market, allowing them to capture value from equipment that might otherwise remain unused. This approach not only provides a new revenue channel but also encourages existing users to upgrade their equipment through attractive discounts.
Additionally, the platform is designed to streamline the selling process, offering sellers a significant portion of the sale price and future discounts on new equipment. This initiative is currently being tested in select markets with plans for national expansion, which could further boost Peloton’s market presence. The ability to reactivate equipment and attract new customers with more affordable options could lead to increased customer engagement and brand loyalty, supporting the Buy rating.

According to TipRanks, Anderson is a 5-star analyst with an average return of 17.1% and a 44.92% success rate. Anderson covers the Consumer Cyclical sector, focusing on stocks such as Helen Of Troy, Inter Parfums, and Sally Beauty.