J.P. Morgan analyst Andrea Faria Teixeira has maintained their bullish stance on ELF stock, giving a Buy rating today.
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Andrea Faria Teixeira’s rating is based on the strong performance of e.l.f. Beauty in its recent financial quarter, where the company surpassed sales and earnings expectations. The company’s top-line growth was driven by an increase in unit volume, particularly in international markets, which saw significant growth compared to the U.S. market. Despite the lack of initial FY26 guidance due to uncertainties around tariffs, the company’s management indicated a positive start to the fiscal year, which adds to the confidence in its future performance.
Moreover, the strategic acquisition of the beauty brand rhode is expected to be beneficial for e.l.f. Beauty’s top line, margins, and earnings. This acquisition, along with the company’s efforts to mitigate tariff impacts through price increases and supply chain optimization, supports the Buy rating. The expansion into international markets also reduces tariff exposure, providing a diversified growth path for the company. These factors combined present a strong case for the Buy recommendation.
In another report released today, Bank of America Securities also reiterated a Buy rating on the stock with a $113.00 price target.
ELF’s price has also changed moderately for the past six months – from $127.150 to $90.500, which is a -28.82% drop .