Analyst Dara Mohsenian of Morgan Stanley maintained a Hold rating on e.l.f. Beauty (ELF – Research Report), retaining the price target of $70.00.
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Dara Mohsenian has given his Hold rating due to a combination of factors impacting e.l.f. Beauty’s recent performance. The company’s US scanner sales, including data from Amazon, have shown a noticeable decline, with growth rates turning negative in recent weeks. This downturn contrasts with prior periods where sales growth was more robust, indicating a slowdown in momentum.
Additionally, e.l.f. Beauty’s market share has experienced a decrease, further contributing to the cautious outlook. The analyst highlights these trends in sales and market share as reasons for maintaining a neutral stance on the stock, suggesting that while e.l.f. Beauty has potential, current data does not support a more optimistic rating at this time.
In another report released on February 7, Deutsche Bank also maintained a Hold rating on the stock with a $73.00 price target.