DBS analyst Amanda Tan maintained a Hold rating on Booking Holdings (BKNG – Research Report) today and set a price target of $4,800.00.
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Amanda Tan’s rating is based on a combination of factors that paint a mixed picture for Booking Holdings. The company has demonstrated strong financial performance, with a notable increase in adjusted EPS and revenue growth driven by higher room nights. However, the near-term outlook is tempered by potential headwinds related to foreign exchange and calendar year impacts, which could limit revenue growth.
Despite Booking Holdings’ dominant position in the online travel industry and its superior profitability compared to competitors like Expedia, the growth trajectory appears to be stabilizing as the travel recovery story reaches its peak. Additionally, macroeconomic uncertainties and intensifying competition from both traditional and new players, such as Google, add to the cautious stance. As a result, Amanda Tan has issued a Hold rating, reflecting the limited upside potential given these challenges.
In another report released on February 21, Bank of America Securities also reiterated a Hold rating on the stock with a $5,540.00 price target.
Based on the recent corporate insider activity of 34 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BKNG in relation to earlier this year.

