Roku Inc. (ROKU) has disclosed a new risk, in the Technology category.
Roku Inc. faces significant operational and reputational risks as it incorporates AI technologies like generative AI into its offerings. The use of AI can lead to accuracy issues, biases, and potentially discriminatory outcomes, which may cause competitive, legal, and brand damage. Additionally, the evolving legal and regulatory environment surrounding AI, particularly concerning intellectual property, cybersecurity, and data protection, could impose substantial costs and restrict Roku’s AI utilization. The company’s mitigation strategies for these risks may not be adequate, potentially leading to further legal or reputational fallout.
The average ROKU stock price target is $91.50, implying 27.08% upside potential.
To learn more about Roku Inc.’s risk factors, click here.
