The Apple (NASDAQ:AAPL) Vision Pro headset has been met with at least a little controversy, not to mention some product returns. But new reports claim that Apple has a new direction in mind when it comes to marketing the Vision Pro. Investors are pretty happy about the idea, giving the tech giant’s shares a fractional bump in Tuesday afternoon’s trading.
While there was plenty of interest in the device, there were also plenty of consumers who were less than willing to pick up a headset with a $3,500 price tag. But that price tag is much less an impediment to one particular class of users: enterprise users. And that is where Apple is said to be putting a lot of its marketing mojo into reaching out and making some sales.
This isn’t exactly a new strategy; several Apple products started out life as consumer goods but got translated into business-class goods with a little marketing. The iPhone, for example, became a business staple after it started out as a consumer tool. Thanks to the broad array of use cases for Apple goods, making such a case is a comparatively simple matter.
Deliberately Nerfed
But that’s not all; as it turns out, the Vision Pro isn’t even living up to its fullest potential. Reports note that Vision Pro apps are deliberately not using the camera system. It’s not because the app developers can’t figure out how but because Apple itself won’t allow it.
This has proven a problem for developers who want to make augmented reality apps that allow for real-world interaction, but concerns over privacy and other matters have led Apple to cut off that part of the system. This does mean some potentially very valuable use cases must be left untouched. However, it also means some of the biggest problems are off the table.
Is Apple a Buy, Hold, or Sell?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 16 Buys, 11 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. After a 4.92% rally in its share price over the past year, the average AAPL price target of $202.84 per share implies 20.02% upside potential.
