Netflix (NASDAQ:NFLX) is planning to increase the number of subscribers who will preview and give feedback on its content. The streaming giant intends to take the feedback into account and make necessary alterations to better suit the tastes of viewers, if needed, before releasing its content.
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This move comes after Netflix made successful alterations to its 2021 release of Don’t Look Up, which led the film to be nominated for four Oscars. After the feedback from a small group of subscribers who deemed the film to be too serious, Netflix took it seriously and added a few comic scenes. The film garnered record weekly viewing hours the week of its release.
Earlier this year, Netflix suffered from two straight quarters of subscriber losses, eventually returning to subscriber growth in the third quarter. The decision to increase the number of previewers and incorporate their feedback could improve its content and aid subscriber growth.
What is the Prediction for Netflix Stock?
Wall Street analysts predict NFLX stock to decline 8.4% over the next year to reach $290.24 on average. Nonetheless, looking at the long-term prospects, Netflix analysts are moderately bullish, with a Moderate Buy rating on the stock. This average rating is based on 14 Buys, 14 Holds, and three Sells.