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Microsoft (NASDAQ:MSFT) Slips as it Considers New Storefronts on Xbox
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Microsoft (NASDAQ:MSFT) Slips as it Considers New Storefronts on Xbox

Story Highlights

Microsoft plans to open up its Xbox platform to different game shops, but its AI efforts are meeting headwinds.

Gamers know there are plenty of titles to play on Microsoft’s (NASDAQ:MSFT) Xbox and plenty of titles that will never see a conversion. So many gamers turn to alternate platforms to make up the difference. It doesn’t always work out well, unfortunately, and the tech giant may be poised to change that as it considers new storefronts on Xbox. However, the plan didn’t help Microsoft shares much today, as investors sent them down fractionally in Thursday afternoon’s trading.

Phil Spencer, the current CEO of Microsoft Gaming, offered up some new plans that left players intrigued. The idea emerged that Xbox may open up its platform to the digital storefronts of other operations, meaning that titles formerly not available on Xbox would become available. For instance, the Epic Games Store was specifically cited, and Spencer declared a simple “Yes” when asked if said platform might appear on the Xbox.

The Copilot, Meanwhile, Is Incompetent

While Microsoft’s gaming arm could see a serious shakeup, there are other issues emerging. For instance, Microsoft customers are complaining about Copilot, saying that it doesn’t work as well as ChatGPT does. While this isn’t a universal complaint—reports note that feedback so far is “…mixed to leaning positive…”—there are still plenty of complaints, which means that Microsoft could lose out to competitors.

However, Microsoft has a point with some of its counters; for instance, some are complaining about Copilot’s interactions with Outlook. Given the age of Outlook, it’s not surprising that the very latest in artificial intelligence might not work so well with it.

Is Microsoft a Buy or Sell Right Now?

Turning to Wall Street, analysts have a Strong Buy consensus rating on MSFT stock based on 32 Buys, one Hold, and one Sell assigned in the past three months, as indicated by the graphic below. After a 51.21% rally in its share price over the past year, the average MSFT price target of $466.86 per share implies 10.81% upside potential.

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