New insider activity at MediaAlpha ( (MAX) ) has taken place on August 12, 2025.
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CRO Keith Cramer has made a significant move by selling 29,669 shares of MediaAlpha stock, totaling a transaction value of $297,575. This sale highlights a notable shift in Cramer’s investment strategy within the company.
Recent Updates on MAX stock
MediaAlpha’s recent developments have been marked by a mixed earnings report and a significant settlement with the Federal Trade Commission (FTC). The company reported robust growth in its Property and Casualty (P&C) insurance vertical, with a 71% year-over-year increase in transaction value, driven by increased marketing investments from auto insurance carriers. However, challenges in the health insurance vertical, particularly due to a $45 million FTC settlement over deceptive practices, have impacted the company’s financials. This settlement, which includes compliance measures, has led to a 32% decline in transaction value in the health insurance segment. Despite these challenges, MediaAlpha maintains a positive financial outlook, with expectations of continued growth in the P&C sector and strategic financial maneuvers like extending debt maturity to enhance stability. The company’s ability to navigate these hurdles will be crucial for sustaining its growth trajectory.
Spark’s Take on MAX Stock
According to Spark, TipRanks’ AI Analyst, MAX is a Neutral.
MediaAlpha’s overall stock score reflects a mixed financial performance with strong cash flow but high leverage risks. Technical indicators suggest a bearish trend, and valuation metrics indicate potential overvaluation. The earnings call highlighted growth in certain areas but also significant challenges, particularly in the health insurance vertical. Corporate events, including an FTC settlement, further weigh on the score.
To see Spark’s full report on MAX stock, click here.
More about MediaAlpha
YTD Price Performance: -16.07%
Average Trading Volume: 421,031
Technical Sentiment Signal: Sell
Current Market Cap: $645M