New insider activity at Harley-Davidson ( (HOG) ) has taken place on August 7, 2025.
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Director Rafeh Masood recently made a significant investment in Harley-Davidson by purchasing 2,068 shares of the company’s stock, amounting to a total value of $49,756.
Recent Updates on HOG stock
In the last 24 hours, Harley-Davidson’s stock developments have been influenced by its Q2 2025 earnings report, which revealed a challenging financial performance due to a tough commercial environment and tariff uncertainties. The company reported a 19% decline in consolidated revenue and a 23% drop in Harley-Davidson Motor Company revenue, with global motorcycle shipments decreasing by 28%. Despite these declines, a strategic partnership with KKR and PIMCO is expected to unlock $1.25 billion in cash, allowing Harley-Davidson to reduce debt and accelerate its share buyback program. This partnership aims to enhance Harley-Davidson Financial Services’ earnings and optimize the company’s capital structure. Additionally, the LiveWire segment showed improvement in operating losses, aligning with expectations. However, ongoing global tariff uncertainties and macroeconomic conditions continue to pose challenges, leading to a cautious financial outlook.
Spark’s Take on HOG Stock
According to Spark, TipRanks’ AI Analyst, HOG is a Neutral.
Harley-Davidson’s overall stock score reflects a balance of strengths and challenges. Strong profitability and strategic initiatives are offset by declining revenue and high leverage. The neutral sentiment from the earnings call and recent corporate events further contribute to a moderate overall score.
To see Spark’s full report on HOG stock, click here.
More about Harley-Davidson
YTD Price Performance: -18.45%
Average Trading Volume: 1,937,009
Technical Sentiment Signal: Sell
Current Market Cap: $2.94B